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BIEN SUR! PRET A PORTER - Official Store - Paris London
BIEN SUR! PRET A PORTER - CODES iii Campagin - PRINTEMPS HIVER

BIEN SUR! OF COURSE  

ARTISANAL, MANIFESTO 

BIEN SUR! PRET A PORTER IS A PART OF PRET-A-PORTER-ARTISTIC-PROJECTS. IT IS A CONTINUOUS REPERTOIRE  OF ARTISANAL & PERMANENT COLLECTIONS INCLUDING READY TO WEAR.

THE PROJECTS PRESENT VISUALS AS A FORM OF PUBLIC ART WITH TRANSCRIPTS AT THE HEART OF WORKS WHICH TRANSLATE INTO COLLECTIONS. TEXTUAL PRINT INTERPLAYS BETWEEN PARADOXICAL & EMPIRICAL REPRESENTATIONS KNOWN AS TRANSCRIPTS. RECENT PROJECT COLLECTIONS INCLUDE – THE GREY ENVELOPE PRINT PILLOW CLUTCH BAG AN OPTICAL ILLUSION FROM REAL IMAGERY TRADITIONALLY KNOWN AS Trompe-l’œil.

PROJECTS ARE A FORM OF REPERTOIRE PLAYING WITH SOCIETAL CONSTRUCTS AND MANIPULATIONS, A SORT OF EXCAVATION OR REVELATION IS CELEBRATED THAT TRANSLATES INTO SUPERIMPOSED PRINT. COLLECTIONS BEHAVE LIKE MANTRA’S IN RESPONSE TO THE CONVENTIONAL – THE OPPOSITE EFFECT OR AN ALTERNATIVE? THE PLIGHT AND THE RESPONSE.

THE PROJECTS ARE PARTICULARLY FOCUSED ON SUBTLE PRINT PLACEMENT, EXPERIMENTATIONS AND TEXTURE CARRYING AN UNDERSTATED APPEAL. 

OFF CALENDAR PRESENTATIONS HAVE BEEN HELD IN PARIS & LONDON IN NO PARTICULAR ORDER.

TRANSCRIPTS ARE PRESENTED AS VISUAL ADVERTISEMENTS, A DIALOGUE OF METAPHORS, THE OTHER SIDE OF. COLLECTIONS INCLUDE PERMANENT PRINTEMPS HIVER ‘READY TO WEAR’ SPRING THROUGH WINTER. 

THE ‘ADVERTISEMENT’ PRINTED PILLOW CLUTCH BAG & VARIATION BLAZER JACKET ARE PERMANENT PIECES SEEN THROUGHOUT PROJECTS. VARIATIONS IN BLAZER JACKETS PLAY PARTICULAR IMPORTANCE IN DEVELOPMENTAL PROJECTS. ARCHIVE WORKS CAN BE FOUND ON CONDE NAST – VOGUE.

TIMELINE

2012 LONDON, LISSON ST – THE PRESENTATION. 

2012-2014 PARIS, PRESENTATIONS, RUE COMMINES 75003 PARIS, BOURSE DE COMMERCE RUE DE VIARMES 75001.

2013 -2015 PARIS DIALOGUES, DESPITE VARIED OPINION ON THE PRICE TAG OF PROJECTS AND INDIVIDUAL PIECES, THE PROJECTS FULLY SOLD OUT TO PRIVATE WOMEN BUYERS ON PRE-ORDER 3X VIA A CONCEPTUAL GALLERY HOUSING RICK OWENS, MARTIN MARGIELA. A REQUEST WAS MADE FOR ARTISANAL PIECES FOR MEN. THE SOLD OUT LIMITED EDITION ARTISANAL BLACK DRESS & TULLE OVERLAY WERE INCLUDED. MAINTAINING QUALITY AND INTEGRITY OF DESIGN THE PROJECT WAS PRODUCED IN LONDON WITH PARTNER PRODUCTION UNIT. SUPPORT WAS GARNERED OF PARISIAN PUBLIC FIGURE DIANE PERNET (OF PRET A PORTER THE FILM, 1994), AND OTHERS. REPRESENTATIONAL BUYERS IN PARIS FELT THE PROJECTS WERE EXCEPTIONAL AND IN LINE WITH OTHER ESTABLISHED WORKS,  INTERNATIONAL CONDE NAST CONTRIBUTORS FOR VOGUE, FD DEEMED THE PROJECTS AS A BREATH OF FRESH AIR. 

2016-2018, LONDON HIATUS, AS A RESPONSE TO DISPOSABILITY AND IN SPIRIT OF PURPOSE, THE PROJECTS OBSERVED A HIATUS FROM 2016-2018. THE BREAK.

2018, LONDON, INCORPORATED AS AS PRET A PORTER ARTISTIC PROJECTS LIMITED. PRET-A-PORTER-AP.COM PILLOW CLUTCH PROJECTS AVAILABLE ON THE OFFICIAL ONLINE STORE WITH LIMITED EDITIONS AND SINGLE ITEM COLLECTIONS.

2020-2021, BIEN SUR! PRET A PORTER ADDED TO THE MANIFESTO WITH AN ACCESSIBLE RANGE – PIECES FOR CLIENTS ON DEMAND USING A CONSUMER RESPONSIBLE APPROACH THROUGH THE ADDITION OF POD IN WHICH ITEMS ARE NOT IN STOCK BUT PRODUCED UPON CONFIRMATION OF ORDER WITHOUT COMPROMISING ON INTEGRITY OF WORKS. BIEN SUR! PRET A PORTER PARTNER WITH RESPONSIBLE SUPPLY SOURCE. THE PROJECT SEES CLIENT APPROACH TOWARDS DISPOSABILITY AS EQUALLY IMPORTANT AS THE PRODUCTION ITSELF POD ANGLES TOWARDS THIS. BIEN SUR! IS A RESPONSE TO THE OPPOSITE – OF COURSE! 

2022/23 PRESENTATION 

BIEN SUR! THE ADVERTISEMENT 

BIEN SUR! VISUAL REPERTOIRE INCLUDES VIDEO ADVERTISEMENT ALSO TERMED SHORT ‘PRESCRIPTIONS.’ THE ADVERTISEMENTS ARE SYMBOLIC METAPHORS BY THE PROJECTS WITH MAIN EXPLORATIONS AROUND STEREOTYPE, OBSOLETE SYSTEMS AND ABSTRACT/TRANSCENDENTAL. BIEN SUR! WOMEN & MEN ARE OFTEN SEEN AS ‘THE FOREFRONT’ IN CONTRARY TO WHAT EXISTS WITHIN MANUFACTURED CONSTRUCTS.

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BIEN SUR! PRET A PORTER – PRET A PORTER ARTISTIC PROJECTS ARE A CREATIVE DIALOGUE ROOTED IN PUBLIC ART, READY TO WEAR COLLECTIONS/PRET-A-PORTER.